A supplier that answers the phone.

We are a retail supplier, which means we buy through proper wholesale channels and sell to the people who need the products — not a marketplace where anyone can list anything. The brands we carry are brands we hold accounts with, so what arrives is genuine product with the manufacturer behind it.

Most of what we supply falls into six areas: diabetic and special shoes — therapeutic, extra-depth and wide-fit footwear, slippers and socks; orthopedic braces, arch support and heel cups; insoles and orthotics to change the fit and the feel of a shoe; everyday comfort shoes for people who do not need a special fitting; diabetic supplies such as meters, test strips and foot care; and mobility equipment — walkers, rollators, wheelchairs, canes and bathroom safety.

We work with two kinds of customer, and the difference matters less than it might seem. Someone buying a pair of shoes for a parent needs the same things a care home ordering twelve pairs needs: the right size, the right product, and a straight answer about the price.